Kirklees College Foundation Learning Students Design a Social Media Advertising Campaign


Students studying with lecturer Arlene Oldham on the Level 1 Work Skills course at Kirklees College have been working with ClearCourse Business Services to design a social media advertising campaign for a charity event.

ClearCourse asked our virtual work placement students to design social media advertising for Race the Thames 2022, an annual fundraising event run by London Youth Rowing (LYR) held from the 24 – 31 January. The Work Skills students have designed social media advertising to generate sponsorship for 2 teams who are seeking sponsorship for the Virtual Race the Thames event.  The teams will row, run or cycle 346km (the length of the Thames) for charity. The students designed videos and graphics with QR codes for the advertising campaign.

The money raised will be used to support LYR’s work in London and Leeds. LYR’s programmes allow young people from disadvantaged backgrounds to take part in rowing, giving them the benefit of participating in the sport and allowing them to fulfil their potential.  The fundraising initiative will also be supporting The Edward Foundation, which rescues bulldogs at risk of abuse or being used as a commodity. They also help families who have to give up their beloved pets and help them be rehomed sensibly and responsibly.

The students really enjoyed this interesting and challenging task and ClearCourse is delighted with the campaign who are now using it on social media. 

Quilla van den Heever, Curriculum Area Manager for Foundation Learning at Kirklees College said:

“This project is a fantastic example of how staff in Foundation Learning are finding creative ways to engage students and drive skills development. It’s really fantastic!”

Arlene Oldham, Lecturer for Foundation Learning commented:

“The students really enjoyed the task. They gained problem solving experience, learned how to use new technology and made a positive and valued contribution to an organisation.”

Erica Dobson, Operations Manager for ClearCourse Business Services added:

“It was an absolute pleasure to work with Arlene and her students and I would just like to say that the students weren’t the only party to learn from this experience.

It was definitely a process I would welcome repeating and would recommend other businesses do the same.”

For more information on Foundation Learning Courses at Kirklees College, visit: Foundation Learning – Kirklees College

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