CIM Award in Digital Marketing Techniques

CIM Unit

This course is a single element module of the professional certificate and focuses on digital marketing campaigns

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Level 4

Attendance - Part-time
Duration - 3 months
Start date - January, 6pm - 9pm, Wednesdays
Where - Online

Course Overview

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
If you would like further information about this course then please email info@kirkleescollege.ac.uk and a member of our business management teaching team will make contact with you.
You can join this course you can also email the above address.
The module comprises three units
Unit 1: Digital Techniques. Digital marketing tools and techniques and different applications of digital marketing
Unit 2: Digital Enhancement. How to integrate digital and offline marketing and approaches to enhancing stakeholder engagement
Unit 3: Digital Management. Develop a digital marketing plan andapply and adapt digital marketing analysis
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
The module comprises three units
Unit 1: Digital Techniques. Digital marketing tools and techniques and different applications of digital marketing
Unit 2: Digital Enhancement. How to integrate digital and offline marketing and approaches to enhancing stakeholder engagement
Unit 3: Digital Management. Develop a digital marketing plan andapply and adapt digital marketing analysis
If you would like further information about this course then please email info@kirkleescollege.ac.uk and a member of our business management teaching team will make contact with you.
You can join this course you can also email the above address.

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