CIM Award in Planning Campaigns
CIM unit
This course is a single element module of the professional certificate focusing on planning campaigns.
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Level 4
Attendance - Part-time
Duration - 3 months
Start date - April
Where - Online
Course Overview
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
If you would like further information about this course then please email info@kirkleescollege.ac.uk
Classes will take place Wednesdays, 6.00 – 9.00pm.
Classes will take place Wednesdays, 6.00 – 9.00pm.
The module comprises three units
Unit 1: Campaign Process looks at the process of planning a campaign and how to undertake an internal and external situational analysis.
Unit 2: Planning Campaigns in Action. Develop a successful campaign plan and understand how to implement a plan in practice
Unit 3: Campaign Success
Understand the principles of monitoring a marketing campaign and how to undertake a post campaign evaluation
Unit 1: Campaign Process looks at the process of planning a campaign and how to undertake an internal and external situational analysis.
Unit 2: Planning Campaigns in Action. Develop a successful campaign plan and understand how to implement a plan in practice
Unit 3: Campaign Success
Understand the principles of monitoring a marketing campaign and how to undertake a post campaign evaluation
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
The module comprises three units
Unit 1: Campaign Process looks at the process of planning a campaign and how to undertake an internal and external situational analysis.
Unit 2: Planning Campaigns in Action. Develop a successful campaign plan and understand how to implement a plan in practice
Unit 3: Campaign Success
Understand the principles of monitoring a marketing campaign and how to undertake a post campaign evaluation
Unit 1: Campaign Process looks at the process of planning a campaign and how to undertake an internal and external situational analysis.
Unit 2: Planning Campaigns in Action. Develop a successful campaign plan and understand how to implement a plan in practice
Unit 3: Campaign Success
Understand the principles of monitoring a marketing campaign and how to undertake a post campaign evaluation
If you would like further information about this course then please email info@kirkleescollege.ac.uk
Classes will take place Wednesdays, 6.00 – 9.00pm.
Classes will take place Wednesdays, 6.00 – 9.00pm.
If this is the course you are looking for you can apply directly. Need help with the apply process? Click here
On completion of this unit you can progress onto either a Certificate or Diploma in Professional Marketing
The cost of this course is £575
The assessment will require submission of an assignment based on a theme and an organisation of choice.
CIM unit
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