Professional Digital Marketing Certificate Level 4
Chartered Institute of Marketing (CIM)
This course will enable you to advance your marketing career and perform professionally at an operational level within your marketing department.
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Level 4
Attendance - Part-time
Duration - 1 year
Start date - September 2023
Where - Online
Course Overview
A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department and consists of three units.
The final unit is Digital Marketing Techniques and is assessed by assignment. This unit focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
The first unit is Applied Marketing, and is assessed by examination. This covers the role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer need. The second unit is Planning Campaigns and is assessed by assignment. This covers The many different ways of communicating with customers, both inside and outside the organisation.
A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department and consists of three units.
The first unit is Applied Marketing, and is assessed by examination. This covers the role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer need. The second unit is Planning Campaigns and is assessed by assignment. This covers The many different ways of communicating with customers, both inside and outside the organisation.
The final unit is Digital Marketing Techniques and is assessed by assignment. This unit focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
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One or more of the following is required to gain entry onto this qualification:
CIM Level 3 Foundation Certificate in Marketing
Any relevant Level 3 qualification
A UK Degree or International equivalent
International Baccalaureate (equivalent to NQF Level 3 and above)
Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
CIM Level 3 Foundation Certificate in Marketing
Any relevant Level 3 qualification
A UK Degree or International equivalent
International Baccalaureate (equivalent to NQF Level 3 and above)
Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
The cost of this course is:
£1,507 tuition fees
£65 CIM membership
On-line assessments
Chartered Institute of Marketing (CIM)
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Qualifications & levels explained
There is a wide range of qualifications and levels available, but not all of them may be right for you. If you’re not sure what qualification type or level you should be searching for, take a look at our qualifications explained.
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