New Apprenticeship launches for pub trade
Thursday 29th of November 2012
Kirklees College will offer an Apprenticeship in Licensed Hospitality following accreditation from the British Institute of Innkeeping (BII).
Annette Fisher, KC's Steve Halstead and Rosalind Arden West Riding Refreshment Rooms
The college will offer the Apprenticeship which aims to develop skills to make staff working in pubs more effective in their work. The college hopes that its new scheme will help to breathe new life into the public house industry in Kirklees and West Yorkshire during difficult economic times.
The key objectives of this new programme are to:
- Increase profits for licensees through well trained staff.
- Professionalise the industry.
- Offer a viable career progression route built around industry related qualifications.
- Increase staff retention and contribute to the recruitment of motivated staff.
- Have a positive impact on public image of the industry.
Head of hospitality and catering at Kirklees College, Lesley Wilson said, “We already have a number of local public houses signed up for the Apprenticeship scheme here at Kirklees College. With the BII stamp of approval, it means that we can offer the Apprenticeship and a number of other short courses to help our local hospitality industry survive and flourish.
“If local businesses have any rising stars amid their staff, then they should contact the college to talk about the possibility of an Apprenticeship. To survive long term, any successful businessman or woman will tell you that investing in staff is essential.”
In response to employer demand, Kirklees College’s Apprenticeship in Licensed Hospitality includes modules that are more suited to a pub environment, differentiating it from other hospitality courses. The programme includes alcohol awareness, health and safety, principles of conflict management in licensed hospitality, legal and social responsibilities of a Personal Licence Holder and principles of customer service in hospitality leisure travel and tourism.
General manager of the West Riding Refreshment Rooms in Dewsbury, Rosalind Arden was the first to sign up for the new Apprenticeship. She said, “My ambition is to have all our staff working to the very high standard we set at the West Riding. Now that Kirklees College offers the BII accredited programme, which is the benchmark for the industry, it makes sense to use their training schemes to achieve these high standards.
“I’m signing up to the Apprenticeship first so that I can genuinely recommend it to my staff and help them when they come to do it. We used to train in-house when we were a smaller team, but now we have over twenty members of staff, we can use the college which we know offers the industry standard (BII) training.”
BII is the professional body for the licensed retail sector and is a nationally recognised professional members' organisation. It is also the industry's leading membership organisation reflecting the views of 1000s of individual members across the UK.
Kirklees College applied for ‘approved centre’ status from the BII earlier in the year and after submitting a detailed proposal and hosting a visit from the BII inspectors, the college received accreditation and the green light to run the Apprenticeship and other short courses for personal license holders.
Lesley added, “This is a great way for people working in the licensed hospitality industry to make a career for themselves and benefit the business by providing better customer service, more efficient systems and creative business ideas to compete in this fiercely competitive market.”
If you are interested in the Apprenticeship in Licensed Hospitality or a short BII course for personal licensing, please contact Kirklees College on 01484 437000 ext. 7780 or email firstname.lastname@example.org