Student Adam Ali has been named National Entrepreneur of the Year after wowing judges – including Dragons’ Den’s Peter Jones CBE – with his business idea.
Adam, a student on Kirklees College’s Level 3 Peter Jones Enterprise course, jointly won the title at the Entfest final in Buckinghamshire last week, alongside Dudley College student Santis Romanis.
Both students will receive a £5,000 investment from the Peter Jones Foundation, along with a full scholarship to the University of Buckingham.
Judges – including Peter Jones CBE himself – were impressed by Adam’s company DigiSee, which provides bespoke digital signage solutions to SMEs in the retail industry.
Both Adam, 21, from Huddersfield, and his partner Annalise Wilson are Peter Jones Enterprise graduates. They met on the course and now have a baby son, Deen.
Adam said: “The USP for my business is me. It’s about building a one-to-one relationship with the customer, finding business solutions tailored to them and using technology to transform retailers.
“When I do business I feel alive, I get such a buzz out of it. I loved doing the course at Kirklees College – the environment is fresh and you feel professional.
“I was really excited to win – it didn’t register at first but then I went on stage and I was shaking hands and I saw my partner in the audience nearly crying and it got to me.
“I wanted to do the course and build up the business for my family. I’ve had to put a lot of time into it and it has been a lot of hard work so nice to have been rewarded for my achievement.”
Adam is also taking part in a documentary about young entrepreneurs for a BBC iPlayer series and they were at the final last week to record his success.