Digital Marketing Apprentice – Height Lift and Shift Limited in Leeds

Multi-channel marketer Level 3

Duty 1  – Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.

Duty 2 – Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.

Duty 3 – Use research data to inform marketing decisions, targeting, planning, delivery.

Duty 4 – Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.

Duty 5 – Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.

Duty 6 – Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.

Duty 7 – Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.

Duty 8 – Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.

Duty 9 – Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.

Duty 10 – Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.

Duty 11 – Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.

The Multi-Channel Marketer Level 3 Apprenticeship Standard will involve an End Point Assessment at the end of the programme; the independent external assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a fail, pass, a merit or a distinction.

The end point assessment includes an assessment of all the requirements of the standard, including, competencies, knowledge and behaviours. It takes place in the final few months of the apprenticeship, using four assessment methods:

This End Point Assessment has 2 assessment methods.

Assessment method 1 – Written project report with presentation and questioning:

Assessment method 2 – Interview underpinned by portfolio of evidence:

Your training plan

• To achieve the apprenticeship the candidate builds up a portfolio of work-related evidence. The apprentice will do this by completing projects.  The apprentice will attend weekly taught classes on Teams to cover the technical knowledge and understanding and have reviews every 6/8 weeks.

End Point Assessment involves:

Other requirements

The company is located 6 miles from Leeds City Centre – check bus/trains. 1st stage: Discussion with Nichola Barnes – E-mail: nbarnes@kirkleescollege.ac.uk or 07788390025 Your contract will include time to study.

After this apprenticeship

• There is a strong possibility that you will gain a permanent position (subject to availability), following successful employment as well as achievement of the full apprenticeship programme
• There may also be further apprenticeship/other training available following successful employment and achievement of the apprenticeship qualifications
• The salary may start higher than the minimum, subject to experience and it will increase after a probationary period, subject to meeting targets