What you’ll do at work
The ideal candidate will be someone who will grow in their role with the potential to develop into a full Marketing Executive.
Main Duties:
Supporting the Marketing Manager across all areas including;
Be the first point-of-contact for all administrative marketing tasks
Dealing with customers over the telephone in a professional manner
Monitor emails and respond to customer enquiries
Design & artwork of adverts and products (Illustrator, Photoshop, InDesign)
Social media content and scheduling
Update the company website, ensuring maintenance of all web listings, imagery, descriptions, pricing and categories.
Website and social media analysis and media tracking
Work to deadlines/timescales
Using Microsoft Packages in particular Word, Outlook, Excel, Publisher and PowerPoint
Use Facebook, Twitter, YouTube, Instagram, Hootsuite and WordPress
Use illustrator, indesign, photoshop and video editor Review, monitor and analyse online activity and provide recommendations and insights to others
Updating and tracking of the marketing pipeline
Generate ideas to increase communication activity across all channels
Photography and video of events, activities and products
Promotion of a variety of products and campaigns – Send mail shots by post and email
Research
Internal and external management and distribution of printed materials
Data handling including GDPR compliance checks and updates
Liaise with all departments across the organisation to gather, define, collate, schedule and assign work requests
Liaison with external marketing agencies, external supporters and events companies
Act as a Brand Ambassador, ensuring the brand is used correctly and consistently across the entire organisation and all stakeholders
Contribute to the development of marketing plans
Assisting all members of the team as and when required
Ensuring that the Policies of the Company are observed and that good practice is encouraged, particularly in the areas of Health & Safety, Equal Opportunities and confidentiality.
As part of your contract of employment completion of the Apprenticeship Training Programme forms part of your duties as well as helping your personal and professional development; the requirements to complete the programme are as follows:
- Attend and be punctual for all inductions, lessons and work-based training/support sessions.
- Complete all required assignments
- Build up your portfolio of evidence on-going
- Access support from your tutor, assessor and manager, when required.
Your training plan
Multi Channel Marketer apprenticeship
You will contribute to the implementation of the Marketing strategy and plans and will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
The duties below are what you will demonstrate to meet the Apprenticeship Standard over the 18 month duration:
Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery.
Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
Duty 8 Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
The Apprenticeship Standard will involve an End Point Assessment at the end of the programme; the independent external assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a fail, pass, a merit or a distinction.
The end point assessment includes an assessment of all the requirements of the standard, including, competencies, knowledge and behaviours. It takes place in the final few months of the apprenticeship.
This End Point Assessment has 2 assessment methods.
Assessment method 1 – Written project report with presentation and questioning
Assessment method 2 – Interview underpinned by portfolio of evidence
