Business Development and Training at Kirklees College
Marketing
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CIM Professional Certificate in Marketing level 4
Course duration
12 to 18 months
Dates
Flexible start dates (distance learning with some attendance required).
Cost per delegate
£950
Overview
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment.
Is it right for me?
This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.
The typical profiles of people who might take this qualification could include:
- marketing assistants,
- marketing coordinators,
- marketing executives,
- marketing managers in SMEs without formal marketing qualifications,
- non-marketers with aspirations for marketing, and
- existing marketers wanting to become more specialist.
What are the business benefits?
From studying this qualification, employees will gain current marketing knowledge and standards, access to a range of CPD events, including networking with other marketers, internationally recognised qualifications and the skills needed to develop business performance.
What will the training cover?
By the end of this qualification you should be able to:
- understand the function and fundamentals of marketing in some depth, including how to write and execute a marketing plan.
- know the many different ways of understanding and communicating with customers, and the function these methods serve.
- understand your organisation's marketing environment, its many constituent parts, and how they work in unison.
- apply practical knowledge, including the collecting and analysing of data, and the establishment of marketing budgets.
Further courses to consider
CIM Professional Diploma in Marketing level 6
Trainer profile
Tutors are qualified and occupationally skilled to deliver the level 4 CIM Professional Certificate in Marketing. Their experience has resulted in excellent achievement rates and high student satisfaction.
CIM Professional Diploma in Marketing level 6
Course duration
12 to 18 months
Dates
Flexible start dates (distance learning with some attendance required).
Cost per delegate
£1250
Overview
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level, with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself, including elements ranging from channel management to communications, along with specialist areas like new product development.
Is it right for me?
This qualification is aimed at those marketers responsible for managing the marketing process at an operational level, including those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.
The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and an eye on management including the following.
- marketing executives,
- business development managers,
- departmental managers,
- product/ brand managers,
- marketing managers, and
- account managers.
What are the business benefits?
From studying this qualification, employees will gain current marketing knowledge and standards, access to a range of CPD (continued professional development) events, including networking with other marketers, internationally recognised qualifications and the skills needed to develop business performance.
What will the training cover?
By the end of this qualification you should be able to:
- evaluate the role of the marketing planning process and implementation in a range of marketing contexts, including organisational strategy, culture and the broader marketing environment.
- develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.
- recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
- identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.
Further courses to consider
CIM Professional Certificate in Marketing level 4
Trainer profile
All tutors on these programmes are qualified and occupationally skilled to deliver the level 6 CIM Diploma in Marketing qualifications. Their experience has resulted in excellent achievement rates and high student satisfaction.